With the deep analysis of the above options, it is advised that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in companies with substantial R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by developing specific short-term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Naukri Three Retention Dilemmas must carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its income.
• Analyze the existing target audience in addition to the marketplace segment which is not consist of in the business's circle.
• Evaluate the existing financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Get most beneficial organizations with a strong dedication to health, to construct the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Naukri Three Retention Dilemmas values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste aspect, as the base for the Naukri Three Retention Dilemmas as a company producing healthy products has actually been constructed under midterm plan and now the business might move towards taste factor too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
