The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• National Culture And Management has an experience of about 140 years, allowing company to much better carry out, in various situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Market.
• National Culture And Management has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, animal food, confectionary items, drinks etc. Famous brands of National Culture And Management consist of; Maggi, Kit-Kat, Nescafe, etc.
• National Culture And Management has large amount of spending on R&D as compare to its competitors, making the business to release more ingenious and nutritious products. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Method, the business has actually done large quantity of mergers and acquisitions which increase the sales growth and improve market position of National Culture And Management.
• National Culture And Management is a well-known brand with high customer's commitment and brand name recall. This brand loyalty of customers increases the possibilities of easy market adoption of different new brands of National Culture And Management.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can give an unfavorable signal to National Culture And Management customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are quite various. It will take long to change the understanding of people ab out National Culture And Management as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated items makes it possible for the company to record the market in which customers are rather conscious about health.
• Developing countries like India and China has largest markets on the planet. For this reason broadening the market towards establishing nations can boost the National Culture And Management business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of National Culture And Management consumers. For example, instructors can suggest their trainees to buy National Culture And Management items.
Threats
• Economic instability in countries, which are the prospective markets for National Culture And Management, can produce several concerns for National Culture And Management.
• Shifting of products from regular to healthier, leads to extra costs and can cause decrease business's revenue margins.
• As National Culture And Management has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
