With the deep analysis of the above alternatives, it is advised that the business needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share rates also, as financiers want to invest more in companies with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by establishing specific short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Musicjuice Net The Challenges Of Starting Up A New Internet Venture ought to carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce the majority of its income.
• Evaluate the present target market along with the marketplace segment which is not include in the business's circle.
• Examine the existing financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Obtain most favorable organizations with a strong commitment to health, to develop the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Musicjuice Net The Challenges Of Starting Up A New Internet Venture values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Musicjuice Net The Challenges Of Starting Up A New Internet Venture as a company producing healthy items has been constructed under midterm plan and now the company could move towards taste aspect also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
