With the deep analysis of the above options, it is advised that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and innovative items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices as well, as financiers want to invest more in business with significant R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing particular short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Mistral Energy A Tale Of Two Power Markets must perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its profits.
• Analyze the current target market in addition to the market segment which is not include in the business's circle.
• Analyze the existing financial information to determine the amount that must be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Get most favorable companies with a strong commitment to health, to develop the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Mistral Energy A Tale Of Two Power Markets values and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Mistral Energy A Tale Of Two Power Markets as a company producing healthy items has been developed under midterm plan and now the business might move towards taste element too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
