With the deep analysis of the above alternatives, it is recommended that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs as well, as investors are willing to invest more in business with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be executed successfully by developing particular short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Medical Equipment Inc In Saudi Arabia need to carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its revenue.
• Examine the existing target audience as well as the marketplace sector which is not consist of in the business's circle.
• Analyze the existing financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Acquire most favorable companies with a strong commitment to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Medical Equipment Inc In Saudi Arabia worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Medical Equipment Inc In Saudi Arabia as a company producing healthy products has been developed under midterm strategy and now the business could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
