With the deep analysis of the above options, it is advised that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and ingenious items in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates also, as financiers want to invest more in companies with substantial R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by establishing certain short term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Martha Hires The Good And The Bad Of Working With Clients need to perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its income.
• Evaluate the existing target audience as well as the marketplace section which is not include in the business's circle.
• Evaluate the present financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Acquire most favorable companies with a strong commitment to health, to build the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Martha Hires The Good And The Bad Of Working With Clients worths and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Martha Hires The Good And The Bad Of Working With Clients as a company producing healthy products has been built under midterm plan and now the business might move towards taste element too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
