With the deep analysis of the above options, it is recommended that the business ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs as well, as investors are willing to invest more in companies with substantial R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented successfully by establishing certain short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Marketing And Ethics ought to perform numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its earnings.
• Examine the current target audience in addition to the market section which is not consist of in the company's circle.
• Evaluate the present financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to build the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Marketing And Ethics values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Marketing And Ethics as a company producing healthy items has been developed under midterm plan and now the business could move towards taste aspect as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
