With the deep analysis of the above alternatives, it is advised that the business needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices too, as financiers want to invest more in companies with significant R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing certain short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Laurent Adamowicz And Bonapp ought to perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate the majority of its revenue.
• Analyze the existing target audience in addition to the marketplace section which is not include in the business's circle.
• Analyze the current financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to handle. Acquire most favorable companies with a strong dedication to health, to build the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Laurent Adamowicz And Bonapp worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Laurent Adamowicz And Bonapp as a business producing healthy items has been built under midterm plan and now the business could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
