The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Konys Inc has an experience of about 140 years, enabling company to much better perform, in different situations.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Konys Inc has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, family pet food, confectionary items, beverages etc. Famous brands of Konys Inc include; Maggi, Kit-Kat, Nescafe, etc.
• Konys Inc has large amount of spending on R&D as compare to its competitors, making the business to release more ingenious and healthy products. This development provides the business a high competitive position in long term.
• After embracing its NHW Method, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Konys Inc.
• Konys Inc is a well-known brand name with high customer's commitment and brand recall. This brand name commitment of customers increases the possibilities of easy market adoption of numerous new brand names of Konys Inc.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give a negative signal to Konys Inc clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are rather various. It will take long to alter the perception of people ab out Konys Inc as a business selling healthy and healthy products.
Opportunities
• Introducing more health related items allows the company to catch the marketplace in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Thus expanding the market towards developing nations can increase the Konys Inc company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Konys Inc consumers. Teachers can suggest their students to acquire Konys Inc products.
Threats
• Economic instability in countries, which are the possible markets for Konys Inc, can develop a number of problems for Konys Inc.
• Shifting of items from typical to much healthier, leads to additional expenses and can cause decline business's revenue margins.
• As Konys Inc has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
