The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Knox Electronics has an experience of about 140 years, allowing company to better carry out, in various situations.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Knox Electronics has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of child foods, pet food, confectionary items, beverages etc. Famous brand names of Knox Electronics consist of; Maggi, Kit-Kat, Nescafe, etc.
• Knox Electronics has large amount of spending on R&D as compare to its competitors, making the company to launch more ingenious and healthy products. This development supplies the business a high competitive position in long run.
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Knox Electronics.
• Knox Electronics is a widely known brand with high consumer's loyalty and brand recall. This brand commitment of consumers increases the possibilities of easy market adoption of different new brand names of Knox Electronics.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can give an unfavorable signal to Knox Electronics clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Method are quite different. It will take long to change the understanding of individuals ab out Knox Electronics as a business offering healthy and healthy items.
Opportunities
• Introducing more health related items enables the company to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets on the planet. Thus broadening the market towards developing countries can enhance the Knox Electronics company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Knox Electronics consumers. For instance, instructors can recommend their trainees to buy Knox Electronics products.
Threats
• Financial instability in countries, which are the potential markets for Knox Electronics, can develop a number of problems for Knox Electronics.
• Shifting of products from typical to healthier, leads to additional expenses and can lead to decrease business's revenue margins.
• As Knox Electronics has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
