With the deep analysis of the above alternatives, it is recommended that the company must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices as well, as financiers want to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by establishing particular short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Kennedy And The Bay Of Pigs ought to carry out numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its earnings.
• Examine the present target audience along with the marketplace sector which is not include in the company's circle.
• Examine the present financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Acquire most favorable companies with a strong dedication to health, to construct the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Kennedy And The Bay Of Pigs worths and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste factor, as the base for the Kennedy And The Bay Of Pigs as a business producing healthy items has actually been built under midterm plan and now the business could move towards taste factor as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
