The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Kanpur Confectioneries Private Limited B has an experience of about 140 years, making it possible for business to better perform, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Kanpur Confectioneries Private Limited B has more than 2000 brand names, which increase the circle of its target consumers. These brands include baby foods, animal food, confectionary items, drinks etc. Famous brand names of Kanpur Confectioneries Private Limited B consist of; Maggi, Kit-Kat, Nescafe, etc.
• Kanpur Confectioneries Private Limited B has large quantity of costs on R&D as compare to its rivals, making the company to release more ingenious and healthy products. This development provides the company a high competitive position in long run.
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Kanpur Confectioneries Private Limited B.
• Kanpur Confectioneries Private Limited B is a popular brand name with high consumer's loyalty and brand recall. This brand commitment of customers increases the chances of simple market adoption of various new brands of Kanpur Confectioneries Private Limited B.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can offer an unfavorable signal to Kanpur Confectioneries Private Limited B customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are rather various. It will take long to alter the perception of individuals ab out Kanpur Confectioneries Private Limited B as a company offering healthy and healthy products.
Opportunities
• Presenting more health associated products makes it possible for the business to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. Hence expanding the marketplace towards developing nations can boost the Kanpur Confectioneries Private Limited B organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Kanpur Confectioneries Private Limited B customers. Teachers can advise their students to buy Kanpur Confectioneries Private Limited B items.
Threats
• Financial instability in nations, which are the prospective markets for Kanpur Confectioneries Private Limited B, can create several issues for Kanpur Confectioneries Private Limited B.
• Shifting of products from regular to healthier, leads to additional expenses and can cause decline business's revenue margins.
• As Kanpur Confectioneries Private Limited B has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
