With the deep analysis of the above alternatives, it is advised that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as investors are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing specific short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Julian Bond Common Cause must perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its profits.
• Evaluate the present target market as well as the market section which is not consist of in the company's circle.
• Analyze the existing financial data to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Obtain most favorable organizations with a strong dedication to health, to develop the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Julian Bond Common Cause worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Julian Bond Common Cause as a business producing healthy products has actually been built under midterm plan and now the business could move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
