Julian Bond Common Cause Case Executive Summary

This report evaluates business operations of Julian Bond Common Cause Company. It is presently one of the biggest food-chains worldwide. Its service operations and items depict its vision of contributing its part to the advancement of a healthy world. It offers a variety of products to its consumers including animal food, beverages, confectionary items, treats, dairy items, and food for babies. Using different techniques, it pleases the requirements of its various market sectors. The food industry is also anticipated to broaden in the coming years as the population of the world is expected to increase by one-third. This creates lots of opportunities for Julian Bond Common Cause to further broaden its business. Other than this, making use of innovation is likewise increasing in food processing industry which further create opportunities for Julian Bond Common Cause. Beverages contribute the greatest to the overall income of the company, following which, are the dairy products. Julian Bond Common Cause has a competitive benefit over its client in the department of research and advancement, as it is investing one of the most in this department in the food market. Its packaging likewise gives it an edge over its clients. Its marketing objectives include becoming the largest manufacturer of dairy products, development in the emerging markets, advance making use of technology and development in the organic food market. The company prepares to expand awareness amongst its customers and increase its client base from thirty-one percent to half. Though the danger of new entrants and alternatives is high, Julian Bond Common Cause handles to stay amongst the leading and largest food chains of the world due to the fact that of its tactical planning and effective use of its Research and Advancement department.