The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Jollibee Foods Corporation has an experience of about 140 years, making it possible for business to better perform, in various scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Jollibee Foods Corporation has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Jollibee Foods Corporation include; Maggi, Kit-Kat, Nescafe, etc.
• Jollibee Foods Corporation has large amount quantity spending costs R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious healthyItems
• After adopting its NHW Strategy, the business has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Jollibee Foods Corporation.
• Jollibee Foods Corporation is a well-known brand with high consumer's loyalty and brand recall. This brand commitment of consumers increases the opportunities of easy market adoption of various brand-new brand names of Jollibee Foods Corporation.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can provide a negative signal to Jollibee Foods Corporation customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are quite different. It will take long to alter the perception of individuals ab out Jollibee Foods Corporation as a business offering healthy and nutritious products.
Opportunities
• Presenting more health related items makes it possible for the business to capture the market in which customers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. Hence expanding the marketplace towards establishing countries can boost the Jollibee Foods Corporation company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Jollibee Foods Corporation consumers. Instructors can advise their students to buy Jollibee Foods Corporation products.
Threats
• Economic instability in nations, which are the prospective markets for Jollibee Foods Corporation, can develop numerous issues for Jollibee Foods Corporation.
• Shifting of items from regular to much healthier, causes additional expenses and can result in decrease business's profit margins.
• As Jollibee Foods Corporation has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
