With the deep analysis of the above options, it is advised that the business should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and innovative items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices too, as financiers want to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing certain short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Jollibee Foods Corporation need to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its earnings.
• Evaluate the current target market in addition to the market segment which is not consist of in the company's circle.
• Analyze the present financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Obtain most favorable companies with a strong commitment to health, to build the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Jollibee Foods Corporation values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the Jollibee Foods Corporation as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
