The analysis used to measure the position of business in the market is done by using PESTLE analysis, given in Display A. Jollibee Foods Corporation works under the guidelines and policies directed by federal government and food authority. The business is more concentrated on its product or services to make sure about the product quality and security. This analysis will help in comprehending environment of external market in the international food and drink industries. (Parera, 2017).
Political.
The political impact on the business is significantly influenced by the government laws and guidelines. In efforts to make great food, Jollibee Foods Corporation is changing the standards of food and beverage production.
Economic.
Initiation of business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the Jollibee Foods Corporation Business in U.S. is growing year by year with variable products launch especially concentrating on the dietary food for infants.
Social.
The social environment keeps altering with regard to time like the attitude of the customer as well as their lifestyles. Any services or product of any company can not achieve success until the company is not concerned about the living system of the consumer. Jollibee Foods Corporation is taking steps to satisfy its objectives as the world is in search of healthy and tasty food.
Technological.
In the advancement of business, tactical measures are rather necessary. Jollibee Foods Corporation is among the leading famous multinational firm and by time it buys different departments to take its products to new level. Jollibee Foods Corporation is spending more on its R&D to make its items healthier and healthy supplying consumers with health advantages.
Legal.
There is no such effect of legal elements of Jollibee Foods Corporation as it is more concerned over its laws and policies.
Environmental.
Jollibee Foods Corporation, in terms of environmental impact is dedicated to operate in environmentally friendly environment with preservation of the natural deposits and energy. As due to the production of larger number of items there might be a threat if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
