It offers a variety of items to its customers consisting of family pet food, beverages, confectionary items, treats, dairy products, and food for infants. Its marketing objectives include becoming the biggest maker of dairy products, development in the emerging markets, advance the usage of technology and growth in the organic food market. The risk of brand-new entrants and substitutes is high, Jollibee Foods Corporation manages to stay among the leading and biggest food chains of the world since of its tactical preparation and efficient usage of its Research and Development department.
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