The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Jia Wu Goes West has an experience of about 140 years, allowing company to much better perform, in various circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Jia Wu Goes West has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Jia Wu Goes West include; Maggi, Kit-Kat, Nescafe, etc.
• Jia Wu Goes West has large amount quantity spending on R&D as compare to its competitorsRivals making the company to launch more innovative and nutritious healthyItems
• After embracing its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Jia Wu Goes West.
• Jia Wu Goes West is a widely known brand name with high customer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of easy market adoption of various new brands of Jia Wu Goes West.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer a negative signal to Jia Wu Goes West consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite different. It will take long to change the understanding of individuals ab out Jia Wu Goes West as a company selling healthy and healthy products.
Opportunities
• Presenting more health associated items allows the company to capture the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has largest markets on the planet. Hence broadening the market towards developing nations can improve the Jia Wu Goes West company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Jia Wu Goes West consumers. Instructors can advise their students to acquire Jia Wu Goes West items.
Threats
• Economic instability in countries, which are the potential markets for Jia Wu Goes West, can develop a number of issues for Jia Wu Goes West.
• Shifting of products from regular to healthier, leads to extra expenses and can lead to decline business's profit margins.
• As Jia Wu Goes West has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular issues.
Exhibit F: SWOT Analysis
