With the deep analysis of the above options, it is suggested that the business ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices too, as investors are willing to invest more in business with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed successfully by developing certain short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Jia Wu Goes West must perform various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its earnings.
• Analyze the existing target market as well as the marketplace segment which is not include in the company's circle.
• Analyze the present financial data to measure the amount that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to handle. Obtain most favorable organizations with a strong dedication to health, to build the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Jia Wu Goes West values and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Jia Wu Goes West as a business producing healthy products has been built under midterm strategy and now the business might move towards taste aspect as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
