With the deep analysis of the above options, it is suggested that the company needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices also, as investors want to invest more in business with considerable R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by developing certain short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Jeanette Clough At Mount Auburn Hospital ought to carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its profits.
• Evaluate the present target market along with the marketplace segment which is not include in the company's circle.
• Examine the existing financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to handle. Get most favorable organizations with a strong dedication to health, to construct the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Jeanette Clough At Mount Auburn Hospital worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Jeanette Clough At Mount Auburn Hospital as a business producing healthy items has actually been developed under midterm plan and now the business could move towards taste element also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
