With the deep analysis of the above options, it is suggested that the company ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs also, as investors want to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Jan Carlzon Ceo At Sas A Spanish Version need to perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its income.
• Analyze the current target audience as well as the market segment which is not include in the company's circle.
• Examine the current financial data to measure the amount that should be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to construct the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Jan Carlzon Ceo At Sas A Spanish Version worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste element, as the base for the Jan Carlzon Ceo At Sas A Spanish Version as a company producing healthy products has been developed under midterm plan and now the company might move towards taste element also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
