With the deep analysis of the above options, it is recommended that the business must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and ingenious items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices too, as financiers are willing to invest more in business with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing specific short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan International Agribusiness In China Charoen Pokphand Group need to perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create the majority of its revenue.
• Evaluate the current target audience along with the market segment which is not include in the company's circle.
• Examine the present financial data to determine the amount that must be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to handle. Obtain most favorable organizations with a strong dedication to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about International Agribusiness In China Charoen Pokphand Group values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste aspect, as the base for the International Agribusiness In China Charoen Pokphand Group as a business producing healthy items has actually been constructed under midterm strategy and now the business could move towards taste aspect too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
