The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Indigo Airlines has an experience of about 140 years, enabling company to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• Indigo Airlines has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Indigo Airlines include; Maggi, Kit-Kat, Nescafe, and so on
• Indigo Airlines has large big of spending costs R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious productsItems
• After embracing its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Indigo Airlines.
• Indigo Airlines is a popular brand with high customer's loyalty and brand name recall. This brand commitment of customers increases the opportunities of easy market adoption of different new brands of Indigo Airlines.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to Indigo Airlines customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are rather various. It will take long to change the perception of people ab out Indigo Airlines as a company offering healthy and nutritious products.
Opportunities
• Introducing more health related items enables the company to capture the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. For this reason broadening the marketplace towards establishing nations can boost the Indigo Airlines service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Indigo Airlines consumers. Teachers can recommend their students to buy Indigo Airlines products.
Threats
• Economic instability in countries, which are the prospective markets for Indigo Airlines, can create a number of problems for Indigo Airlines.
• Shifting of products from normal to healthier, leads to extra costs and can lead to decrease business's revenue margins.
• As Indigo Airlines has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
