With the deep analysis of the above options, it is suggested that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs also, as investors are willing to invest more in companies with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by developing certain short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Indigo Airlines need to carry out numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its income.
• Examine the existing target market as well as the market sector which is not consist of in the business's circle.
• Evaluate the current financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Acquire most favorable companies with a strong dedication to health, to develop the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Indigo Airlines worths and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Indigo Airlines as a business producing healthy items has actually been developed under midterm plan and now the business could move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
