The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Ibm Fujitsu Settlement has an experience of about 140 years, enabling business to better carry out, in numerous situations.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Ibm Fujitsu Settlement has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary items, beverages and so on. Famous brand names of Ibm Fujitsu Settlement consist of; Maggi, Kit-Kat, Nescafe, and so on
• Ibm Fujitsu Settlement has large quantity of costs on R&D as compare to its rivals, making the business to introduce more innovative and healthy items. This innovation supplies the business a high competitive position in long term.
• After adopting its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Ibm Fujitsu Settlement.
• Ibm Fujitsu Settlement is a widely known brand with high consumer's commitment and brand name recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of different new brands of Ibm Fujitsu Settlement.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can give an unfavorable signal to Ibm Fujitsu Settlement consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather various. It will take long to change the understanding of people ab out Ibm Fujitsu Settlement as a business offering healthy and nutritious items.
Opportunities
• Presenting more health related products allows the company to capture the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Hence broadening the marketplace towards developing countries can boost the Ibm Fujitsu Settlement business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Ibm Fujitsu Settlement consumers. For instance, instructors can advise their students to acquire Ibm Fujitsu Settlement products.
Threats
• Financial instability in countries, which are the potential markets for Ibm Fujitsu Settlement, can develop a number of problems for Ibm Fujitsu Settlement.
• Shifting of items from regular to healthier, causes extra costs and can cause decline business's revenue margins.
• As Ibm Fujitsu Settlement has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
