With the deep analysis of the above options, it is recommended that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs too, as investors want to invest more in business with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing specific short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Ibm Fujitsu Settlement need to carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Examine the present target market along with the marketplace sector which is not include in the company's circle.
• Analyze the existing financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to handle. Get most beneficial companies with a strong dedication to health, to build the client's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Ibm Fujitsu Settlement worths and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Ibm Fujitsu Settlement as a company producing healthy items has been built under midterm strategy and now the business might move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
