The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Howard Schultz Building Starbucks Community B has an experience of about 140 years, allowing business to better carry out, in different scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Industry.
• Howard Schultz Building Starbucks Community B has more than 2000 brands, which increase the circle of its target consumers. These brands consist of infant foods, animal food, confectionary items, drinks and so on. Famous brands of Howard Schultz Building Starbucks Community B include; Maggi, Kit-Kat, Nescafe, etc.
• Howard Schultz Building Starbucks Community B has big amount of costs on R&D as compare to its rivals, making the business to release more ingenious and nutritious items. This development offers the business a high competitive position in long term.
• After adopting its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Howard Schultz Building Starbucks Community B.
• Howard Schultz Building Starbucks Community B is a widely known brand name with high consumer's commitment and brand recall. This brand name loyalty of consumers increases the possibilities of simple market adoption of numerous brand-new brand names of Howard Schultz Building Starbucks Community B.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can give an unfavorable signal to Howard Schultz Building Starbucks Community B customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to alter the understanding of individuals ab out Howard Schultz Building Starbucks Community B as a business selling healthy and healthy products.
Opportunities
• Presenting more health associated products allows the company to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets in the world. For this reason expanding the market towards developing nations can boost the Howard Schultz Building Starbucks Community B business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Howard Schultz Building Starbucks Community B customers. Instructors can advise their trainees to acquire Howard Schultz Building Starbucks Community B products.
Threats
• Financial instability in countries, which are the possible markets for Howard Schultz Building Starbucks Community B, can create several problems for Howard Schultz Building Starbucks Community B.
• Shifting of products from regular to healthier, leads to additional expenses and can lead to decrease company's revenue margins.
• As Howard Schultz Building Starbucks Community B has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
