It supplies a variety of items to its customers including pet food, drinks, confectionary products, treats, dairy items, and food for infants. Its marketing goals include becoming the largest manufacturer of dairy items, advancement in the emerging markets, advance the usage of innovation and development in the natural food market. The risk of new entrants and alternatives is high, Howard Schultz Building Starbucks Community B manages to remain among the leading and largest food chains of the world since of its tactical planning and efficient use of its Research and Development department.
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