The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Hindustan Unilever Limited has an experience of about 140 years, allowing business to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Hindustan Unilever Limited has more than 2000 brands, which increase the circle of its target consumers. These brands consist of child foods, family pet food, confectionary products, beverages and so on. Famous brand names of Hindustan Unilever Limited include; Maggi, Kit-Kat, Nescafe, and so on
• Hindustan Unilever Limited has large quantity of costs on R&D as compare to its competitors, making the business to release more ingenious and healthy products. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales development and improve market position of Hindustan Unilever Limited.
• Hindustan Unilever Limited is a widely known brand with high customer's loyalty and brand name recall. This brand loyalty of consumers increases the chances of easy market adoption of various new brands of Hindustan Unilever Limited.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can offer a negative signal to Hindustan Unilever Limited customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are quite various. It will take long to alter the perception of individuals ab out Hindustan Unilever Limited as a business offering healthy and nutritious items.
Opportunities
• Introducing more health related items enables the business to catch the market in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets worldwide. Expanding the market towards developing countries can enhance the Hindustan Unilever Limited company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Hindustan Unilever Limited consumers. Teachers can recommend their trainees to purchase Hindustan Unilever Limited products.
Threats
• Financial instability in countries, which are the possible markets for Hindustan Unilever Limited, can develop several issues for Hindustan Unilever Limited.
• Shifting of items from normal to much healthier, causes extra costs and can cause decline company's earnings margins.
• As Hindustan Unilever Limited has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
