With the deep analysis of the above options, it is suggested that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present new and innovative products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices too, as investors are willing to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed successfully by establishing certain short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Hewlett Packard Enterprise The Dandelion Program must perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its income.
• Analyze the present target audience in addition to the market segment which is not include in the business's circle.
• Evaluate the existing financial data to determine the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Hewlett Packard Enterprise The Dandelion Program worths and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Hewlett Packard Enterprise The Dandelion Program as a business producing healthy items has been developed under midterm strategy and now the company might move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
