The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Halton Recycling Ltd has an experience of about 140 years, enabling company to much better perform, in numerous circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Halton Recycling Ltd has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Halton Recycling Ltd consist of; Maggi, Kit-Kat, Nescafe, and so on
• Halton Recycling Ltd has large big quantity spending costs R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious healthy.
• After adopting its NHW Strategy, the business has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Halton Recycling Ltd.
• Halton Recycling Ltd is a well-known brand with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of simple market adoption of numerous new brands of Halton Recycling Ltd.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Halton Recycling Ltd clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are quite various. It will take long to change the perception of people ab out Halton Recycling Ltd as a business offering healthy and nutritious items.
Opportunities
• Introducing more health related items makes it possible for the business to catch the market in which customers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. Thus broadening the market towards establishing countries can improve the Halton Recycling Ltd organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Halton Recycling Ltd consumers. For example, teachers can suggest their students to purchase Halton Recycling Ltd products.
Threats
• Economic instability in countries, which are the potential markets for Halton Recycling Ltd, can create numerous issues for Halton Recycling Ltd.
• Shifting of products from regular to healthier, leads to extra costs and can lead to decrease company's profit margins.
• As Halton Recycling Ltd has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
