With the deep analysis of the above options, it is recommended that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as investors want to invest more in companies with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing particular short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Halton Recycling Ltd must perform various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Examine the existing target audience along with the marketplace segment which is not include in the company's circle.
• Analyze the present financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to handle. Obtain most favorable organizations with a strong commitment to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Halton Recycling Ltd values and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Halton Recycling Ltd as a business producing healthy products has actually been built under midterm plan and now the company might move towards taste aspect also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
