With the deep analysis of the above alternatives, it is recommended that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs as well, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by establishing particular short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Greening Facilities Hermes Microtech Inc need to perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce most of its earnings.
• Evaluate the current target market in addition to the market section which is not include in the business's circle.
• Examine the current financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to handle. Acquire most beneficial organizations with a strong commitment to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Greening Facilities Hermes Microtech Inc values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Greening Facilities Hermes Microtech Inc as a company producing healthy products has been developed under midterm strategy and now the business could move towards taste aspect also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
