The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Gomak Inc has an experience of about 140 years, making it possible for business to better carry out, in various situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Gomak Inc has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, family pet food, confectionary products, beverages etc. Famous brands of Gomak Inc include; Maggi, Kit-Kat, Nescafe, etc.
• Gomak Inc has big amount of spending on R&D as compare to its rivals, making the company to introduce more ingenious and healthy items. This innovation supplies the business a high competitive position in long run.
• After adopting its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Gomak Inc.
• Gomak Inc is a well-known brand with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the possibilities of simple market adoption of various new brand names of Gomak Inc.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can give a negative signal to Gomak Inc customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to change the understanding of people ab out Gomak Inc as a business selling healthy and nutritious items.
Opportunities
• Presenting more health related items enables the business to capture the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Thus broadening the market towards establishing countries can enhance the Gomak Inc business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Gomak Inc consumers. Teachers can recommend their students to purchase Gomak Inc items.
Threats
• Financial instability in countries, which are the prospective markets for Gomak Inc, can produce numerous issues for Gomak Inc.
• Shifting of products from typical to healthier, causes additional costs and can lead to decline company's earnings margins.
• As Gomak Inc has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
