With the deep analysis of the above alternatives, it is suggested that the company should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as investors are willing to invest more in business with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be carried out effectively by developing specific short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Going Digital Building International Sales In A Digital Economy ought to perform numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which create the majority of its income.
• Examine the existing target audience in addition to the market sector which is not consist of in the business's circle.
• Examine the current financial data to measure the amount that should be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to handle. Obtain most favorable companies with a strong dedication to health, to build the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Going Digital Building International Sales In A Digital Economy worths and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Going Digital Building International Sales In A Digital Economy as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste aspect also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
