With the deep analysis of the above options, it is advised that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates too, as financiers are willing to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by developing specific short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Gibersons Glass Studio must carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Analyze the current target audience as well as the market segment which is not include in the business's circle.
• Analyze the present financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Gibersons Glass Studio values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Gibersons Glass Studio as a business producing healthy products has been constructed under midterm strategy and now the business could move towards taste factor too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
