The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Gamestop has an experience of about 140 years, making it possible for business to much better perform, in various situations.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Gamestop has more than 2000 brands, which increase the circle of its target consumers. These brand names include baby foods, animal food, confectionary items, drinks and so on. Famous brands of Gamestop consist of; Maggi, Kit-Kat, Nescafe, and so on
• Gamestop has large amount of spending on R&D as compare to its rivals, making the business to introduce more innovative and nutritious items. This innovation supplies the business a high competitive position in long term.
• After adopting its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Gamestop.
• Gamestop is a well-known brand with high customer's loyalty and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of various brand-new brands of Gamestop.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Gamestop customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to change the understanding of people ab out Gamestop as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated items allows the company to capture the market in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards developing nations can boost the Gamestop service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Gamestop consumers. For instance, teachers can recommend their trainees to purchase Gamestop products.
Threats
• Financial instability in nations, which are the possible markets for Gamestop, can create several problems for Gamestop.
• Shifting of products from typical to much healthier, leads to extra expenses and can cause decline business's revenue margins.
• As Gamestop has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
