The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Executive Women At Linkcom has an experience of about 140 years, allowing business to better carry out, in different scenarios.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Executive Women At Linkcom has more than 2000 brands, which increase the circle of its target customers. These brand names consist of infant foods, pet food, confectionary products, beverages and so on. Famous brand names of Executive Women At Linkcom consist of; Maggi, Kit-Kat, Nescafe, etc.
• Executive Women At Linkcom has big amount of spending on R&D as compare to its rivals, making the business to introduce more ingenious and nutritious products. This development provides the company a high competitive position in long term.
• After adopting its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Executive Women At Linkcom.
• Executive Women At Linkcom is a widely known brand name with high customer's loyalty and brand name recall. This brand name commitment of customers increases the possibilities of easy market adoption of numerous new brands of Executive Women At Linkcom.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can offer a negative signal to Executive Women At Linkcom consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are quite various. It will take long to change the understanding of individuals ab out Executive Women At Linkcom as a business offering healthy and nutritious items.
Opportunities
• Presenting more health associated items allows the business to capture the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets worldwide. Hence expanding the market towards establishing countries can enhance the Executive Women At Linkcom service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Executive Women At Linkcom customers. For example, teachers can recommend their students to buy Executive Women At Linkcom items.
Threats
• Financial instability in countries, which are the possible markets for Executive Women At Linkcom, can create several issues for Executive Women At Linkcom.
• Shifting of items from normal to much healthier, causes additional costs and can lead to decline company's profit margins.
• As Executive Women At Linkcom has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
