With the deep analysis of the above alternatives, it is suggested that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present brand-new and innovative products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as financiers want to invest more in business with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by developing certain short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Executive Women At Linkcom should carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its revenue.
• Analyze the current target market as well as the market sector which is not consist of in the business's circle.
• Examine the present financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to handle. Get most beneficial companies with a strong dedication to health, to build the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Executive Women At Linkcom values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Executive Women At Linkcom as a company producing healthy items has actually been developed under midterm strategy and now the business could move towards taste factor as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
