With the deep analysis of the above options, it is suggested that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as financiers want to invest more in business with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by establishing specific short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Drw Technologies Portuguese Version ought to carry out different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its profits.
• Analyze the current target audience along with the market section which is not include in the company's circle.
• Evaluate the current financial data to determine the amount that should be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has prospective experience to handle. Obtain most favorable organizations with a strong dedication to health, to build the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Drw Technologies Portuguese Version worths and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Drw Technologies Portuguese Version as a company producing healthy products has actually been constructed under midterm plan and now the company might move towards taste aspect too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
