With the deep analysis of the above alternatives, it is recommended that the business ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices too, as investors want to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be implemented successfully by establishing certain short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Differences At Work Jason B need to perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create the majority of its revenue.
• Evaluate the existing target audience as well as the market section which is not include in the company's circle.
• Examine the current financial data to measure the amount that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to handle. Obtain most beneficial organizations with a strong commitment to health, to develop the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Differences At Work Jason B values and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Differences At Work Jason B as a business producing healthy items has actually been constructed under midterm strategy and now the company could move towards taste factor too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
