With the deep analysis of the above options, it is advised that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs too, as investors want to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by establishing particular short term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Decision Making At The Top The All Star Sports Catalog Division Spanish Version must perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its income.
• Analyze the existing target audience along with the market segment which is not include in the business's circle.
• Evaluate the current financial data to determine the amount that ought to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to handle. Get most favorable companies with a strong dedication to health, to develop the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Decision Making At The Top The All Star Sports Catalog Division Spanish Version values and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Decision Making At The Top The All Star Sports Catalog Division Spanish Version as a company producing healthy products has been built under midterm plan and now the business might move towards taste factor as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
