The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Daqi has an experience of about 140 years, allowing company to much better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Market.
• Daqi has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Daqi include; Maggi, Kit-Kat, Nescafe, and so on
• Daqi has large amount of spending on R&D as compare to its competitors, making the company to launch release innovative and nutritious healthy.
• After embracing its NHW Technique, the business has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Daqi.
• Daqi is a widely known brand with high customer's loyalty and brand recall. This brand commitment of consumers increases the chances of easy market adoption of various new brands of Daqi.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can provide an unfavorable signal to Daqi consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to change the perception of individuals ab out Daqi as a business selling healthy and nutritious items.
Opportunities
• Introducing more health related items makes it possible for the company to catch the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards establishing nations can increase the Daqi company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Daqi consumers. For example, teachers can recommend their students to buy Daqi items.
Threats
• Financial instability in countries, which are the prospective markets for Daqi, can produce a number of concerns for Daqi.
• Shifting of items from normal to healthier, causes additional costs and can result in decline business's profit margins.
• As Daqi has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
