With the deep analysis of the above alternatives, it is advised that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just present new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates as well, as investors want to invest more in companies with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by establishing specific short-term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Daimlerchrysler The Post Merger Integration Phase must perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its revenue.
• Evaluate the current target market in addition to the market segment which is not consist of in the business's circle.
• Examine the current financial information to measure the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to deal with. Acquire most favorable organizations with a strong dedication to health, to develop the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Daimlerchrysler The Post Merger Integration Phase values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Daimlerchrysler The Post Merger Integration Phase as a business producing healthy items has been constructed under midterm plan and now the company might move towards taste factor as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
