With the deep analysis of the above options, it is suggested that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative items in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices as well, as investors want to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out successfully by establishing particular short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Daag Europe A Introductory Note ought to carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce most of its income.
• Examine the existing target audience in addition to the market segment which is not include in the company's circle.
• Evaluate the existing financial data to measure the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the business to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Obtain most beneficial companies with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Daag Europe A Introductory Note values and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Daag Europe A Introductory Note as a company producing healthy items has actually been built under midterm strategy and now the business could move towards taste aspect as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
