Menu

Colgate Palmolive Co The Precision Toothbrush Case Executive Summary

Case Study Solution And Analysis

Home >> Ivey >> Colgate Palmolive Co The Precision Toothbrush >> Executive Summary

Colgate Palmolive Co The Precision Toothbrush Case Study Solution

This report evaluates business operations of Colgate Palmolive Co The Precision Toothbrush Company. It is currently among the greatest food-chains around the globe. Its service operations and items portray its vision of contributing its part to the development of a healthy world. It offers a range of items to its customers consisting of pet food, beverages, confectionary items, treats, dairy items, and food for infants. Using different strategies, it satisfies the needs of its various market sectors. The food industry is also anticipated to expand in the coming years as the population of the world is expected to increase by one-third. This produces many chances for Colgate Palmolive Co The Precision Toothbrush to further broaden its business. Other than this, using technology is likewise increasing in food processing industry which even more develop opportunities for Colgate Palmolive Co The Precision Toothbrush. Drinks contribute the greatest to the total revenue of the company, following which, are the dairy products. Colgate Palmolive Co The Precision Toothbrush has a competitive advantage over its client in the department of research study and advancement, as it is spending one of the most in this department in the food market. Its product packaging likewise provides it an edge over its consumers. Its marketing objectives consist of ending up being the largest manufacturer of dairy products, development in the emerging markets, advance making use of innovation and development in the natural food market. The company plans to expand awareness amongst its customers and increase its customer base from thirty-one percent to fifty percent. Though the danger of new entrants and alternatives is high, Colgate Palmolive Co The Precision Toothbrush handles to stay amongst the leading and biggest food chains of the world because of its tactical planning and efficient usage of its Research and Advancement department.