With the deep analysis of the above options, it is recommended that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices as well, as investors want to invest more in companies with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented successfully by establishing particular short term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Chesebrough Ponds Inc Vaseline Petroleum Jelly ought to perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce most of its income.
• Examine the present target audience along with the marketplace section which is not consist of in the business's circle.
• Analyze the current financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Get most beneficial organizations with a strong commitment to health, to build the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Chesebrough Ponds Inc Vaseline Petroleum Jelly values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the Chesebrough Ponds Inc Vaseline Petroleum Jelly as a business producing healthy items has been built under midterm plan and now the business might move towards taste element as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
