Call Center Design For Lion Financial Services Case Study Analysis

Call Center Design For Lion Financial Services is presently one of the greatest food cycle worldwide. It was established by Ivey in 1866, a German Pharmacist who initially introduced "FarineLactee"; a mix of flour and milk to feed babies and decrease mortality rate. At the very same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Business. The two ended up being competitors in the beginning however later on merged in 1905, resulting in the birth of Call Center Design For Lion Financial Services.
Business is now a global business. Unlike other multinational business, it has senior executives from various countries and attempts to make decisions considering the entire world. Call Center Design For Lion Financial Services currently has more than 500 factories worldwide and a network spread across 86 nations.

Purpose

The function of Call Center Design For Lion Financial Services Corporation is to improve the lifestyle of people by playing its part and providing healthy food. It wishes to help the world in shaping a healthy and better future for it. It likewise wishes to encourage individuals to live a healthy life. While ensuring that the business is prospering in the long run, that's how it plays its part for a much better and healthy future

Vision

Call Center Design For Lion Financial Services's vision is to provide its customers with food that is healthy, high in quality and safe to eat. Business imagines to develop a trained workforce which would help the business to grow
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Mission

Call Center Design For Lion Financial Services's mission is that as currently, it is the leading business in the food market, it thinks in 'Great Food, Excellent Life". Its objective is to provide its consumers with a range of choices that are healthy and finest in taste. It is focused on supplying the best food to its consumers throughout the day and night.

Products.

Business has a wide range of products that it provides to its consumers. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for animal and bottled water. It has around four hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the company has actually laid down its goals and objectives. These objectives and goals are noted below.
• One goal of the business is to reach absolutely no land fill status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another goal of Call Center Design For Lion Financial Services is to lose minimum food during production. Usually, the food produced is lost even before it reaches the customers.
• Another thing that Business is dealing with is to enhance its packaging in such a method that it would help it to decrease the above-mentioned problems and would also guarantee the shipment of high quality of its products to its customers.
• Meet worldwide standards of the environment.
• Construct a relationship based on trust with its consumers, company partners, employees, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. However, the target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based on the principle of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing modification in the customer choices about food and making the food stuff healthier worrying about the health concerns.
The vision of this strategy is based on the secret technique i.e. 60/40+ which just indicates that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The items will be produced with extra nutritional worth in contrast to all other items in market gaining it a plus on its dietary material.
This technique was adopted to bring more yummy plus nutritious foods and drinks in market than ever. In competition with other companies, with an objective of maintaining its trust over customers as Business Company has gained more trusted by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of costs shows that the sales are increasing at a higher rate than its R&D costs, and permit the business to more spend on R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This sign also shows a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio posture a risk of default of Business to its investors and could lead a decreasing share costs. In terms of increasing debt ratio, the firm ought to not invest much on R&D and must pay its existing debts to reduce the risk for investors.
The increasing danger of investors with increasing financial obligation ratio and declining share costs can be observed by substantial decline of EPS of Call Center Design For Lion Financial Services stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow growth also impede business to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be used to derive different techniques based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths

Business needs to present more ingenious items by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the business. It might likewise offer Business a long term competitive benefit over its rivals.
The global growth of Business must be focused on market capturing of establishing countries by expansion, attracting more customers through consumer's loyalty. As developing countries are more populated than industrialized nations, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Call Center Design For Lion Financial Services must do careful acquisition and merger of companies, as it might affect the customer's and society's understandings about Business. It must obtain and merge with those companies which have a market track record of healthy and healthy companies. It would enhance the perceptions of customers about Business.
Business needs to not just spend its R&D on innovation, instead of it needs to likewise concentrate on the R&D spending over examination of expense of numerous nutritious products. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business needs to transfer to not just establishing but likewise to industrialized countries. It ought to widens its geographical growth. This large geographical growth towards establishing and established countries would lower the danger of prospective losses in times of instability in various nations. It ought to expand its circle to various nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to obtain and combine with those countries having a goodwill of being a healthy business in the market. It would likewise allow the business to utilize its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on 4 elements; age, gender, earnings and occupation. For example, Business produces numerous products associated with babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Call Center Design For Lion Financial Services items are quite economical by practically all levels, however its major targeted clients, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is composed of its existence in almost 86 nations. Its geographical division is based upon two primary factors i.e. average income level of the consumer as well as the climate of the region. For instance, Singapore Business Business's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the client. Business 3 in 1 Coffee target those consumers whose life design is rather busy and do not have much time.

Behavioral Segmentation

Call Center Design For Lion Financial Services behavioral division is based upon the mindset knowledge and awareness of the consumer. Its highly nutritious products target those customers who have a health conscious attitude towards their consumptions.

Call Center Design For Lion Financial Services Alternatives

In order to sustain the brand in the market and keep the customer undamaged with the brand name, there are two alternatives:
Alternative: 1
The Business needs to invest more on acquisitions than on the R&D.
Pros:
1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk cost.
2. The business can resell the gotten systems in the market, if it stops working to implement its technique. Nevertheless, quantity spend on the R&D might not be revived, and it will be considered totally sunk expense, if it do not give prospective results.
3. Spending on R&D offer sluggish growth in sales, as it takes long time to introduce a product. Acquisitions offer quick outcomes, as it offer the company already established item, which can be marketed quickly after the acquisition.
Cons:
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to deal with misunderstanding of customers about Business core worths of healthy and nutritious items.
2 Large spending on acquisitions than R&D would send a signal of company's inadequacy of establishing innovative products, and would results in consumer's discontentment as well.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business unable to present brand-new ingenious items.
Option: 2.
The Business needs to invest more on its R&D rather than acquisitions.
Pros:
1. It would enable the company to produce more innovative items.
2. It would offer the company a strong competitive position in the market.
3. It would allow the business to increase its targeted consumers by presenting those products which can be provided to a totally new market segment.
4. Ingenious items will provide long term benefits and high market share in long term.
Cons:
1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would affect the company at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might supply a negative signal to the financiers, and could result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Pros:
1. It would permit the business to present brand-new innovative items with less threat of converting the spending on R&D into sunk cost.
2. It would offer a favorable signal to the financiers, as the overall possessions of the business would increase with its significant R&D spending.
3. It would not impact the earnings margins of the business at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in terms of the business's overall wealth along with in terms of ingenious products.
Cons:
1. Danger of conversion of R&D costs into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of innovative products than alternative 1.

Call Center Design For Lion Financial Services Conclusion

It has institutionalized its methods and culture to align itself with the market changes and client behavior, which has actually eventually allowed it to sustain its market share. Business has actually developed considerable market share and brand identity in the city markets, it is advised that the business ought to focus on the rural locations in terms of developing brand loyalty, awareness, and equity, such can be done by creating a specific brand name allotment technique through trade marketing methods, that draw clear distinction between Call Center Design For Lion Financial Services products and other rival items.

Call Center Design For Lion Financial Services Exhibits