With the deep analysis of the above alternatives, it is advised that the business ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates too, as investors are willing to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by establishing certain short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Calgary Drop In Centre Donor Information System need to perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce the majority of its profits.
• Evaluate the current target audience in addition to the marketplace sector which is not consist of in the business's circle.
• Examine the present financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Acquire most favorable organizations with a strong dedication to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Calgary Drop In Centre Donor Information System values and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Calgary Drop In Centre Donor Information System as a business producing healthy products has been constructed under midterm strategy and now the company might move towards taste element as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
